Before we start we do research and explore your organization and brand to fully understand your needs. We do this together or co-create in a more fancy way of saying. As a team we answer a number of questions:

1. Who is the target group/persona of your brand?
Who are they, how do they think and feel, what do they need or expect from the brand? Together with the brand and looking into data we decide who will be targeted.

2. What is the actual need?
It is essential to fully understand what the chosen target audience wants and feels. Relevance determines success. We do this also by listening to the brands customers.

3. Concept development
It is time to translate the needs of your target group into a remarkable and outstanding concept. Our main job is to make your brand look authentic and challenging at the same time.

4. How do we reach your customer?
The question is how to get the most out of the set budget. We convert our concept into a media plan. This can be both online and offline media. Or to the shopping floor.

5. How can we make the biggest impact?
Impact = repetition x remarkability. How can we maximize the impact of the concepts? After launching the concept it is crucial to keep a close eye on the result, learn fast and adapt where necessary to get the most out of it. Whether it concerns more sales, brand awareness or brand experience. Or even better: all three at the same time.