Featuring Design is an independent Amsterdam based creative design agency that creates new brands and revitalizes existing ones. Since people are more and more visually oriented and are making important choices in split seconds - based on what designers call the look and feel of a brand - design plays a leading role in your brand stories.
We are here to make your customers happy. How? Simply by making your brand look excellent – by our brand identity services – and feel fantastic – by our brand activation services. Of course in total harmony with the right brand positioning. To summarize it briefly: let your brand become a blockbuster.
We believe in the power of design. The first step is to do research and explore your organization and brand to fully understand your needs. We do this together or co-create in a more fancy way of saying. As a team we answer a number of questions:
1. WHO IS THE TARGET GROUP?
Of course you know who you would like to reach: everybody! But that is simply impossible, choices have to be made. Who are they, how do they think and feel, what do they need or expect from the brand? Together with the brand owner we decide who will be targeted.
2. WHAT IS THE ACTUAL NEED?
It is essential to fully understand what the chosen target audience wants and feels. Relevance determines success. Together we explore the real needs of your target groups.
3. CONCEPT DEVELOPMENT
It is time to translate the needs of your target group into a remarkable and outstanding concept.Our main job is to make your brand look authentic and challenging at the same time.
4. HOW DO WE REACH THE TARGET GROUP?
This depends on the budget, which is by definition limited. And that's OK. The question is how to get the most out of it. We make a smart plan, and translate the concept into media. This can be both online and offline media. Or to the shopping floor.
5. HOW CAN WE MAXIMIZE IMPACT?
Impact = repetition x remarkability. How can we maximize the impact of the concepts? After launching the concept it is crucial to keep a close eye on the result, learn fast and adapt where necessary to get the most out of it. Whether it concerns more sales, brand awareness or brand experience. Or even better: all three at the same time.
VISIT AND MEET US IN PERSON (WHEN POSSIBLE)
Fosbury & Sons Building
Prinsengracht 769, 1017 JZ Amsterdam, Netherlands